Starbucks Hopes Cheap $1 Reusable Cups Will Sway Customers From Disposables

Starting today at all of its U.S. and Canadian locations, Starbucks is introducing a cheap but durable plastic cup that the company hopes its patrons will use, and re-use, to help reduce the mountain of paper cups it sells. Resembling the disposable cups already in use, the plastic alternatives will sell for just one dollar, and come with a ten cent discount on any beverage when used. More »

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/SkZyVMAo5XQ/starbucks-hopes-cheap-1-reusable-cups-will-sway-customers-from-disposables

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